NINA REIN

Where do you live and how did you get into fashion?

I live in a suburb of Munich. My passion for fashion arose over 20 years ago - fascinated by its constant change and the joy it gives people, I discovered my passion here. Fashion that never stands still reflects life itself.

How would your closest friends describe you in 3 words?

reliable, warm-hearted, funny


What motivated you to become self-employed?

The search for a brand that met both my style and my sustainability standards was unsuccessful. But as a solution-oriented person, I couldn't stand idle. That's why I took the initiative myself to give like-minded people the opportunity to wear beautiful and sustainable fashion.


Where do you get your creativity?

Inspiration can be found everywhere – be it in a color or a material. But sometimes it is also the conversations with customers; their suggestions and needs lead to the creation of new models.


Which outfit makes you feel confident?

Depending on the occasion, I choose different looks that make me feel confident: for business, I prefer our blazers, whether one-button or the stylish double-breasted Lucy, combined with culottes or casual jeans. For special occasions, I like to choose the timeless trench dress - a statement of elegance. Flexibility and style go hand in hand!