17H10

A Parisian Story by Women for Women

How did your idea come about?

We are friends and as busy women, we shared a common need: we were looking for a suit that perfectly fits our morphology and is made from natural & recycled fabrics. So we wanted to create a suit that empowers women and enhances their look with expressive workwear - by women for women.

What motivated you to become self-employed?

"We wanted to create a timeless fashion style that inspires enthusiasm. We lacked varied colors, women-friendly cuts and the will to produce sustainably." This is how 17H10 was born, a brand that specializes in workwear for women with smart details such as inside pockets and button-down sleeves. Our suits are made of high-quality Italian fabrics and are made in Portugal - from maternity duty to the office, these unique Parisian pieces accompany you all day long with comfort and mobility. The values of 17H10 are: self-determination, modernity, sisterhood, inclusivity and transparency.

Why 5:10 p.m.?

5:10 p.m. is the time at which many women in Paris finish work and head off to their next appointments. We want our suits to help women get through their everyday lives comfortably - even after work. We have incorporated the symbolism of the time into our designs as a special feature.

Which quote inspires you?

“Clothing has much more important functions than just keeping us warm; it changes the way we see the world and the way the world sees us.”

-Virginia Woolf (1882-1941) -